Most business people would agree with this statement. Yet many in business seldom bother to monitor their customer's financial performance much past the initial acquisition phase. When you understand your customer better, you are better able to offer them the right services at the right price at the right time. This in-depth analysis and understanding of a customer profile helps build stronger relationships with existing customers as well as maximizes and maintains customer value by focusing on sales and marketing efforts.
Like most things in business world, what you don't know, can hurt you. If you are not aware that your customer is headed into financial trouble, you may increase your credit exposure unknowingly and end up with bigger write-off to absorb. Events like write-offs, unpaid collections, and disconnected services are all indicators that a business is headed for trouble. If you are aware of this issues as soon as other business rapport them, you can potentially avoid future loses.
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Access the information you need to stay competitive. We offers white papers on a range of issues from fraud and credit risk models to data quality management. Please provide us your contact information to serve you better in the near future.
วันศุกร์ที่ 6 มิถุนายน พ.ศ. 2551
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